New Health Subsidy Insurance Leads

It’s no secret that the first ever Open Enrollment under the new Affordable Care Act didn’t go as smoothly as some expected. The launch ofHealthCare.gov was riddled with problems from the beginning which included site outages and massive budget overages. Since that time, the health marketplace has been slowly evolving during the Special Enrollment Period, wherein consumers looking for coverage under the new ACA guidelines, were required to have a Qualifying Life Event to be eligible for an individual or family health plan.

The next Open Enrollment Period is set to begin on November 15th and is widely expected to be a much better experience for both consumers and agents who serve them. The real question is volume. How many new applicants can we expect? What contingencies are in place to help ensure that insurance shoppers don’t get blocked from signing up?

Health Insurance Subsidy Leads

Early on, during the Special Enrollment Period, insuranceQuotes embarked on several new initiatives to help agents react to the new ACA health law changes and also take advantage of the massive increase in new health insurance applications that are expected during the 2014/2015 open enrollment period. By quickly adapting our regional and national marketing focus and enhancing our consumer application forms with the new ACA guidelines, we greatly improved the health leads that we generate and deliver to agents. These enhancements include:

1. Focused Messaging for Qualifying Life Events (QLE)
   

   During the Special Enrollment Period, consumers must have a qualifying life event to be eligible for new coverage. In response to this, we improved our interaction with insurance applicants by focusing on specific life events including loss of coverage, change in marital status, moving, and birth of a child.
   
   By limiting our marketing focus to consumers who have indicated recent qualifying events, we can deliver a higher of volume of targeted leads for agents who write major medical policies.

2. Enhanced Premium Health Leads
   

   Earlier this summer, we updated ourPremium Medical leads to coincide with new medical underwriting guidelines and the elimination of pre-existing conditions. Analysis of conversion rates from clients shows that substantial numbers of non-qualified plans (i.e. Short Term Medical) as well as major medical policies have been sold from these leads during the Special Enrollment Period.  This  accommodates all agents looking to sell qualified or non-qualified policies for applicants who are not eligible for subsidies.

3. A Better Standard Subsidy Lead
   

   We are excited to announce a new Standard Medical lead type that will give agents access to consumers who’ve indicated they are highly likely to be eligible for subsidies through the new Health Marketplace. This new lead type focuses on applicants who meet the requirements for household size, expected income level (less than 250% of the Federal Poverty Level (FPL), and applicants who are under 65. This new lead type opens up an entirely new source of business for agents, as these are leads that have been filtered out of our Health insurance lead mix since October 2013.

As the health marketplace evolves, and the healthcare industry grows, we are looking to adapt with it by constantly optimizing your experience and access to the tools that help you remain successful. We are committed to offering the highest volume, most relevant, and highest quality leads in the industry.